Product Studio — The platform that accelerates outcomes

Speed demands reinvention

Product testing has gotten faster, but not smarter.

Too many platforms are still stuck in the past – relying on surveys that test patience instead of products, methods that depend on memory instead of observation, and rigid processes that are blind to modern consumer behaviour.

Enter the Product Studio

The new standard for product testing

Product Studio marks a new era of product testing.

Built with world-leading consumer brands, Product Studio is an AI-native platform designed for speed, depth, and new levels of customisation. Access advanced methods, richer insights, and the freedom to craft the products that win. This is product testing, reimagined.

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Built for you

New levels of customisation for product development. You set the rules.

Built for your consumers

Tuned to how people actually think, feel, and respond today – not decades ago.

Built for the future

AI-native with synthetic data, vision AI, and AI agents powering the next frontier.

Tools that remove the limits

Leverage the most advanced instruments to augment your product testing.

Early Insights Dashboard

Get your cross-functional teams aligned and moving faster.

Meta Analyses

Track shifts across markets, demographics, and time - instantly.

Modern Discrimination

Use next-generation questionnaires and advanced analytics for a deeper read on how consumers truly feel.

Synthetic Respondents

Accelerate product testing with richer, faster insights into any audience.

The complete product testing platform

Speed without sacrifice

Synthetic data and automation cut time to insight by 35%, enabling faster, more confident decisions.

Global canvas

Test with consumers wherever they live. Tap into 5.5 million vetted respondents across 90+ markets—online, video, or face-to-face.

Precision that differentiates

Modern discrimination techniques and real-world questioning methods capture how consumers respond today.

Flexibility at scale

Test any product, access hard-to-reach consumer segments, and run meta-analyses across markets and demographics—on your terms.

Collaboration built in

An early insights dashboard designed to bridge cross-functional teams, creating a common language.

Simple onboarding

Full-service onboarding from Ipsos, with agile support whenever you need it.

Request a Demo

The complete product testing platform

Request a Demo

Speed without sacrifice

Synthetic data and automation cut time to insight by 35%, enabling faster, more confident decisions.

Global canvas

Test with consumers wherever they live. Tap into 5.5 million vetted respondents across 90+ markets—online, video, or face-to-face.

Precision that differentiates

Modern discrimination techniques and real-world questioning methods capture how consumers respond today.

Flexibility at scale

Test any product, access hard-to-reach consumer segments, and run meta-analyses across markets and demographics—on your terms.

Collaboration built in

An early insights dashboard designed to bridge cross-functional teams, creating a common language.

Simple onboarding

Full-service onboarding from Ipsos, with agile support whenever you need it.

Speed without sacrifice

Synthetic data and automation cut time to insight by 35%, enabling faster, more confident decisions.

Flexibility at scale

Test any product, access hard-to-reach consumer segments, and run meta-analyses across markets and demographics—on your terms.

Global canvas

Test with consumers wherever they live. Tap into 5.5 million vetted respondents across 90+ markets—online, video, or face-to-face.

The complete product testing platform

Request a Demo

Collaboration built in

An early insights dashboard designed to bridge cross-functional teams, creating a common language.

Precision that differentiates

Modern discrimination techniques and real-world questioning methods capture how consumers respond today.

Simple onboarding

Full-service onboarding from Ipsos, with agile support whenever you need it.

An adaptive system for augmented product testing

Smarter with every study

Powered by the latest AI and behavioural science, your data builds securely over time – unlocking automated meta-analyses across markets, demographics, and time. Product Studio evolves with you.

An adaptive system for augmented product testing

Your studio, your rules

Take command in your development of consumer products with Ipsos' world-class testing expertise behind you. Customise every study to your needs, with global advisory support always within reach.

This is game changing

Global Innovation CMI Lead

Global multi-national consumer goods company

Speed demands reinvention